Search results for "media organization"
showing 3 items of 3 documents
Ethical Challenges of Hybrid Editors
2016
In times of turbulence in the media industry, media organizations are looking for new business models. Digitalization has led traditional news media organizations to testing new forms of advertisement, such as sponsored content and native advertising, whereas others, such as lifestyle magazines, have a longer history in collaborating with brands. Editors are key players in these developments, since they are journalist–managers and decision makers within those daily practices that shape policies and influence new product innovation and development. In this study, we examine from the editors’ point of view, how they see the process of adopting novel forms of advertisement and what ethical cha…
Mediated by the giants: Tracing practices, discourses, and mediators of platform isomorphism in a media organization
2022
News media are increasingly interwoven with social media platforms. Building on institutional theory, we trace the repercussions of the platform infrastructure inside a media organization by focusing on organizational discourses and practices in connection with the journalistic use of social media. The empirical material includes interviews, field notes, chat logs, and documents collected from a public service media organization during a 6-month on-site and virtual ethnography. The findings show how platform pressures intertwine with content production, audience representation, journalistic values, and organizational development, thus manifesting the infrastructuralization and institutional…
A Relational Approach to How Media Engage With Their Audiences in Social Media
2022
People are increasingly turning to social media for their news and for sharing and discussing news with others. Simultaneously, media organizations are becoming platform-dependent and posting short forms of their news on their social media sites in the hope that audiences will not only consume this news but also comment on and share it. This article joins other media and journalism studies exploring this phenomenon through a relational approach to media audiences to better understand how media organizations, particularly newspapers, are cultivating relationships with audiences via social media. Drawing on public relations theory about organization–public relationships, the article examines …